{"id":916,"date":"2025-09-04T16:52:49","date_gmt":"2025-09-04T14:52:49","guid":{"rendered":"https:\/\/williamchevillon.fr\/?p=916"},"modified":"2025-09-04T17:05:09","modified_gmt":"2025-09-04T15:05:09","slug":"lusine-etoile-larchitecture-comme-manifeste-social-de-georges-mathieu","status":"publish","type":"post","link":"https:\/\/williamchevillon.fr\/index.php\/2025\/09\/04\/lusine-etoile-larchitecture-comme-manifeste-social-de-georges-mathieu\/","title":{"rendered":"L\u2019usine \u00e9toile"},"content":{"rendered":"\n<h2 class=\"wp-block-heading has-text-align-center\">L\u2019architecture comme manifeste social de Georges Mathieu<\/h2>\n\n\n\n<p>Par William Chevillon, chercheur en histoire de l&rsquo;art<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u00ab Pour la majorit\u00e9 des gens une usine, qu&rsquo;elle soit en dur ou en t\u00f4le ondul\u00e9e, doit \u00eatre carr\u00e9e ou rectangulaire. Il y faut une toiture \u00e0 cause des intemp\u00e9ries, mais enfin il leur parait, superflu d\u2019y apporter luxe et beaut\u00e9. C&rsquo;est \u00e7a qui nous vaut des zones industrielles devant lesquelles l&rsquo;ouvrier a envie de se boucher les yeux lorsqu\u2019il part en week-end pour \u00e9chapper pr\u00e9cis\u00e9ment \u00e0 ce paysage de cauchemar. L&rsquo;ouvrier passe davantage de temps \u00e0 l&rsquo;usine que dans son H.L.M qui n&rsquo;est gu\u00e8re plus agr\u00e9able \u00e0 l&rsquo;\u0153il. Il faut \u00eatre logique : il est temps que la beaut\u00e9 poss\u00e8de elle aussi sa r\u00e9sidence secondaire. \u00bb<\/p>\n\n\n\n<p>Georges Mathieu \u00e0 Fontenay-le-Comte, 1970<\/p>\n<\/blockquote>\n\n\n\n<p><strong>\u00c0 deux kilom\u00e8tres du centre historique de Fontenay-le-Comte, l\u2019usine \u00e9toile appara\u00eet tel un surgissement au beau milieu d\u2019une zone industrielle. Dessin\u00e9e par le peintre-star Georges Mathieu, elle s\u2019impose dans le paysage architectural de la r\u00e9gion. \u00c0 rebours de l\u2019architecture lisse et cubique d\u00e9velopp\u00e9e habituellement en p\u00e9riph\u00e9rie des villes, un b\u00e2timent de verre et de b\u00e9ton qui s\u2019\u00e9tire en sept branches est con\u00e7u.<\/strong><\/p>\n\n\n\n<p>Alors que s\u2019ach\u00e8vent les Trente Glorieuses, tous les territoires de France ont connu de profondes mutations \u00e9conomiques, sociales ou agricoles. Dans ce contexte de fortes transformations, les artistes sont rarement invit\u00e9s \u00e0 \u00e9laborer des projets d\u2019architecture, seule la d\u00e9coration leur est souvent confi\u00e9e. Si la Vend\u00e9e ne fait pas exception, deux exemples sont cependant \u00e0 souligner : l\u2019intervention des plasticiens Bernard et Clotilde Barto dans la conception du cin\u00e9ma Concorde \u00e0 La Roche-sur-Yon, le travail de Georges Mathieu pour l\u2019usine des Transformateurs Biraud-Croquez \u00e0 Fontenay-le-Comte.<\/p>\n\n\n\n<p>L\u2019histoire de l\u2019usine \u00e9toile de Fontenay-le-Comte est celle de deux hommes, Georges Mathieu (1921-2012) et Guy Biraud (1924-2013). Patron d\u2019industries originaire du sud Vend\u00e9e, ce dernier voue un attachement ind\u00e9fectible aux syst\u00e8mes de t\u00e9l\u00e9communications dont il collectionne des objets toute sa vie durant. Auteur de la pi\u00e8ce de dix francs de 1974 et du logo d\u2019Antenne 2 en 1975, Georges Mathieu est, quant \u00e0 lui, un artiste incontournable de la V<sup>e<\/sup> R\u00e9publique. Il est reconnu comme l\u2019un des p\u00e8res de l\u2019abstraction lyrique, courant par lequel l\u2019expression artistique est mat\u00e9rialis\u00e9e par des formes \u00e9lanc\u00e9es et furtives en \u00e9cho avec l\u2019\u00e9motion directe de l\u2019artiste. Au milieu des ann\u00e9es 1960, Georges Mathieu fustige un d\u00e9veloppement \u00e9conomique oppos\u00e9 au bien-\u00eatre humain et une \u00e9ducation qui laisse peu de place \u00e0 la sensibilit\u00e9. Par voie de presse, le peintre appelle \u00e0 ce que les industriels renoncent \u00e0 des constructions vulgaires et d\u00e9nu\u00e9es de tout caract\u00e8re esth\u00e9tique. Piqu\u00e9 au vif, Guy Biraud commande \u00e0 Georges Mathieu la r\u00e9alisation d\u2019un catalogue destin\u00e9 aux clients de la soci\u00e9t\u00e9 B.C.<\/p>\n\n\n\n<p>Tr\u00e8s rapidement, l\u2019industriel d\u00e9cide d\u2019int\u00e9grer l\u2019artiste au dessein d\u2019expansion envisag\u00e9 \u00e0 Fontenay-le-Comte. Loin des ateliers exigus de Levallois-Perret ou du centre historique de la ville vend\u00e9enne, la nouvelle usine doit \u00eatre pratique et lumineuse. Si le souhait artistique est r\u00e9el, le pragmatisme pr\u00e9side parall\u00e8lement \u00e0 l\u2019\u00e9laboration du projet. Par une usine moderne, il s\u2019agit notamment de rester dans le rang face \u00e0 l\u2019avance de la concurrence allemande ou am\u00e9ricaine. Guy Biraud songe initialement \u00e0 la construction d\u2019un b\u00e2timent lin\u00e9aire au milieu d\u2019un jardin dessin\u00e9 par Georges Mathieu. Ce premier projet doit \u00eatre l\u2019occasion pour l\u2019artiste de d\u00e9velopper un nouvel art paysager aux antipodes des jardins traditionnels qui ont, selon lui, peu \u00e9volu\u00e9 depuis le XVIII<sup>e<\/sup> si\u00e8cle. D\u00e9sireux \u00e9galement d\u2019op\u00e9rer dans le programme architectural, le peintre sugg\u00e8re une autre id\u00e9e : une intervention totale se concentrant sur le b\u00e2ti en premier lieu, dans un environnement trait\u00e9 avec simplicit\u00e9. C\u2019est cette proposition que choisit Guy Biraud. Nous sommes en 1966, le projet d\u2019usine \u00e9toile vient de na\u00eetre.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"767\" src=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-1024x767.jpg\" alt=\"\" class=\"wp-image-920\" srcset=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-1024x767.jpg 1024w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-300x225.jpg 300w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-768x575.jpg 768w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-1536x1150.jpg 1536w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-2048x1533.jpg 2048w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-1200x898.jpg 1200w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/IGNF_PVA_1-0__1983-07-10__C1427-0061_1983_CDP8811_7924-1-1980x1482.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Vue IGN du site dans les ann\u00e9es 1980.<\/figcaption><\/figure>\n\n\n\n<p>Vue du ciel, l\u2019usine d\u00e9ploie ses branches in\u00e9gales et furtives jusqu\u2019\u00e0 dispara\u00eetre en des angles aigus. Au sol, le b\u00e2timent surgit et s\u2019efface, semblable \u00e0 une construction filante dans le paysage. Tout \u00e9voque un dessin ou une peinture de Georges Mathieu. Le mouvement semble spontan\u00e9, tel un \u00e9clair, mais il est le fruit de dizaines de croquis et de jours entiers \u00e0 chercher l\u2019ad\u00e9quation entre l\u2019objet artistique et son usage. Conscient de la r\u00e9alit\u00e9 des besoins industriels, Georges Mathieu souhaite que son projet y r\u00e9ponde le mieux possible. Ainsi, chaque branche a sa fonction et les cha\u00eenes de montage s\u2019installent dans les espaces centraux de mani\u00e8re \u00e0 poss\u00e9der assez d\u2019amplitude. Essentiel dans la mise en \u0153uvre du projet, l\u2019architecte fontenaisien Raymond \u00c9pardaud permet de donner corps au geste de l\u2019artiste sans jamais trahir la pens\u00e9e de ce dernier. Le b\u00e2timent r\u00e9sulte d\u2019une r\u00e9flexion complexe qui m\u00e8ne \u00e0 projeter le b\u00e9ton sur une ossature de bois. Comme il le fut pour Jacques Cou\u00eblle avec ses maisons-sculptures de Castellaras (Alpes-Maritimes), le proc\u00e9d\u00e9 du b\u00e9ton projet\u00e9 est dans la construction de l\u2019usine \u00e9toile un gage de libert\u00e9 plastique et de fiabilit\u00e9 technique. Pouvant para\u00eetre d\u00e9structur\u00e9e et abstraite, la forme architecturale voulue par Georges Mathieu peut \u00e9voquer ses peintures, mais \u00e9galement les composants d\u2019un transformateur \u00e9lectrique. Ainsi, les lames horizontales qui couronnent les deux niveaux et att\u00e9nuent la lumi\u00e8re du soleil semblent \u00e9voquer un circuit magn\u00e9tique, tandis que les frises de verre rappellent les enroulements m\u00e9talliques autour d\u2019une bobine. Ces vastes ouvertures donnent \u00e0 voir l\u2019usine depuis l\u2019ext\u00e9rieur et inversement. Comme l\u2019angle droit, le cloisonnement semble proscrit et la m\u00eame amplitude visuelle est offerte au sein du b\u00e2timent. D\u2019un bout \u00e0 l\u2019autre des ateliers on se voit et l\u2019on voit le dehors.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"554\" src=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-1024x554.jpg\" alt=\"\" class=\"wp-image-921\" srcset=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-1024x554.jpg 1024w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-300x162.jpg 300w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-768x415.jpg 768w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-1536x831.jpg 1536w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-2048x1108.jpg 2048w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-1200x649.jpg 1200w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/Georges-Mathieu-a-Fontenay-le-Comte-coupure-Ouest-France-1980x1071.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Coupure du quotidien Ouest-France, le 7 ao\u00fbt 1970.<\/figcaption><\/figure>\n\n\n\n<p>\u00c0 la scansion structurale s\u2019ajoute une rythmique du paysage par les d\u00e9nivellations engazonn\u00e9es, la cl\u00f4ture en b\u00e9ton, un bassin, mais \u00e9galement par le trac\u00e9 fulgurant des all\u00e9es rougeoyantes qui d\u00e9coupent l\u2019espace de verdure. Dans son projet, l\u2019artiste dessine un portail, il est all\u00e9g\u00e9, construit, mais ne sera pos\u00e9 que bien plus tard. L\u2019escalier devant symboliser l\u2019\u00e9l\u00e9ment \u00e9lectrique est lui aussi grandement simplifi\u00e9 avant d&rsquo;\u00eatre modernis\u00e9 dans les ann\u00e9es 2020, simultan\u00e9ment \u00e0 la restauration et \u00e0 la pose du portail. Une saillie m\u00e9tallique \u00e9lanc\u00e9e devait dominer l\u2019usine, mais elle n\u2019est pas r\u00e9alis\u00e9e. Le ralentissement \u00e9conomique et le premier choc p\u00e9trolier perturbent l\u2019ach\u00e8vement de la fabrique qui est livr\u00e9e totalement en 1973. De passage en 1970, Georges Mathieu d\u00e9clare que la beaut\u00e9 doit avoir sa r\u00e9sidence secondaire \u00e0 l\u2019inverse des zones aux pavillons uniformes. Apr\u00e8s Guy Biraud, d\u2019autres ont pris possession du lieu avec le souhait de le pr\u00e9server et de le faire vivre. Exemple rest\u00e9 rare de correspondance compl\u00e8te entre art et technique, l\u2019usine \u00e9toile de Georges Mathieu a imprim\u00e9 sa marque dans l\u2019histoire de l\u2019architecture.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-1024x768.jpg\" alt=\"\" class=\"wp-image-923\" srcset=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-1024x768.jpg 1024w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-300x225.jpg 300w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-768x576.jpg 768w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-1536x1152.jpg 1536w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-2048x1536.jpg 2048w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-1200x900.jpg 1200w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-1980x1485.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-1024x768.jpg\" alt=\"\" class=\"wp-image-922\" srcset=\"https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-1024x768.jpg 1024w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-300x225.jpg 300w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-768x576.jpg 768w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-1536x1152.jpg 1536w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-2048x1536.jpg 2048w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-1200x900.jpg 1200w, https:\/\/williamchevillon.fr\/wp-content\/uploads\/2025\/09\/georges-mathieu-fontenay-le-comte-bis-1980x1485.jpg 1980w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Ce billet est une reprise amend\u00e9e du texte publi\u00e9 en 2021 dans la revue VMF sous le titre \u00ab  Un manifeste piquant \u00bb<\/p>\n<\/blockquote>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019architecture comme manifeste social de Georges Mathieu Par William Chevillon, chercheur en histoire de l&rsquo;art \u00ab Pour la majorit\u00e9 des gens une usine, qu&rsquo;elle soit en dur ou en t\u00f4le ondul\u00e9e, doit \u00eatre carr\u00e9e ou rectangulaire. Il y faut une toiture \u00e0 cause des intemp\u00e9ries, mais enfin il leur parait, superflu d\u2019y apporter luxe et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[29,95],"class_list":["post-916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-propos-culturels","tag-art-contemporain","tag-georges-mathieu"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019usine \u00e9toile - William Chevillon<\/title>\n<meta name=\"description\" content=\"L\u2019usine \u00e9toile Propos culturels William Chevillon\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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